Sina
The Little Brand That Could
This brand is like one of my cherished babies. Alongside my partners, we started this incredible journey from the humble confines of a living room during the quiet, uncertain days of the pandemic. Despite the world being at a standstill, we breathed life into something truly special. And we're just getting started, continuing to grow stronger every day. Here I'll share with you a brief journey of our growth, from the early days up to the present
The Uplifters is a brand dedicated to wellness products, offering a diverse range of items embraced by ancient cultures for their positive mental and physical benefits.
From when this was just an idea, my partners and I committed to prioritizing quality and authenticity. We carefully select 100% pure crystals from trusted sources and mines. Each crystal is cleansed upon arrival at our warehouse to ensure it reaches our customers fully recharged and pristine.
Our journey began in the cozy confines of our living room in Jakarta during the pandemic lockdown. With the great support of my partners, Anna and Ahmed and our determination to offer something unique, we managed to drive our brand forward, resulting in a breakthrough collaboration with the star Prilly Latuconsina. This partnership evolved into a new brand with her under The Uplifters umbrella, named "SINA".
The Uplifters continued to flourish by embracing influencer and KOL marketing strategies, as well as collaborating with many respected figures and rising stars in Indonesia, significantly boosting brand awareness, customer preference, and, consequently, sales. We have not ceased to expand our product line and models, ensuring continuous innovation and investing more and more in quality and customer experience. Our mission was and is to be a catalyst in educating people about the healing and calming powers of crystals, sharing stories from diverse cultures about their potency.
At the beginning of 2022, The Uplifter ventured into a new arena by expanding into offline retail stores. This move positively impacted our sales and brand recognition, widening our market reach. And now in 2024 our products are now available through consignment deals in esteemed locations across Jakarta, Bali, Solo, and Bandung, offered at competitive prices while upholding high-quality standards
Navigating a business model with slow-moving products is certainly challenging, especially when there is still a need to invest sufficient funds, time, and effort into educating customers on the mental and physical benefits of our products.Our aim is to shift consumer perceptions, viewing our offerings not as luxury items, but as essential therapies for navigating hectic daily life.
Our journey is one of ongoing discovery, and as our business model evolves, so too does the variety and breadth of our products and collaborations.
