The Uplifters
This brand is like one of my cherished babies. Alongside my partners, we started this incredible journey from the humble confines of a living room during the quiet, uncertain days of the pandemic. Despite the world being at a standstill, we breathed life into something truly special. Here are some of the video campaigns we've meticulously crafted, from our early days to our most recent projects. And we're just getting started, continuing to grow stronger every day.
Brief: Brand video aims to showcase the quality and craftsmanship of our products without hard selling. Concept: The concept was to authentically present our brand's essence through a blend of fashion and craftsmanship. The included scenes from our workshop, capturing the process of cleansing crystals and creating healing products. Location: Bali Island, Indonesia
Brief: Develop a teaser to announce The Uplifters' collaboration with Yasmine Napper Concept: Craft a mysterious bumper ad designed to intrigue and keep fans guessing. Location: 11.11 studio, Jakarta
Brief: Launch a soft-selling campaign to celebrate the renewed collaboration between Yasmin Napper and The Uplifters. Concept: Emphasize the inner strength required to approach each day with positivity, subtly connecting this message to the power of crystals. Location: Dios Studio, Jakarta