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SINA
Collaborating with my partner Anna and Prilly Latuconsina to create and nurture SINA brand, fueled by my passion project The Uplifters, has been an extraordinary journey. From achieving remarkable online success during the pandemic to thriving in offline distribution, witnessing SINA's growth each day has been nothing short of epic and profoundly inspiring.
Brief: Launch Prilly Latuconsina's brand with an educational approach, aimed at introducing and highlighting the benefits of crystals to the Indonesian market. Concept: Narrate Prilly’s journey as she discovers a transformative healing therapy through crystals. Emphasize her growing belief in their power and the positive effects she experiences daily. Location: Jakarta, Indonesia
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